Our Mission and Goals

OUR MISSION:

• To be a premier team in FIA & NHRA Racing

• To be the team that maximizes sponsor benefits,gaining the most exposure and media attention for our sponsors

• To hire the best people and acquire the most competitive equipment

OUR BUSINESS GOALS:

• Promote business-to-business relationships between sponsors

• Promote business-to-consumer relationships with LJR Top Fuel Racing partner’s employees and race fans

• Achieve on-track success to maximize team and sponsor exposure

• Maximize media exposure by working with the appropriate media outlets

• Promote internet and merchandising programs to increase fan interest and participation